Polaroid Gets Smart – Brings Back Classic Instant Film Camera

Polaroid has used the Consumer Electronics Show (CES) in Las Vegas to announce a new line of classic instant film cameras!  Called the Polaroid PIC-1000, the camera will work with 10-packs of instant film just like the great old Polaroid cameras of the past.  This is a very smart move by a company that looked supremely dumb a few years ago when it canceled the best product it had ever created.  It was almost as dumb as Volkswagen canceling the Bug.

But no worries, we will have our instant pictures back.  Not even digital cameras are instant.  Not really.  You have to plug them into your computer or printer or something and get your files sorted out and then you may need to do a some digital color correction on them.  But with a Polaroid, you point click and enjoy the little whirring sound for a few seconds.  Then you hold your picture and watch it come to life!  There’s absolutely no good reason why digital should not coexist with analog technologies.  The main difference between working with film and working with digital, as I see it, is this –  with digital you know pretty much exactly what you are going to get when you take a picture.  With analog film you never know what you are going to get.  There’s a wonderful fuzzy zone filled with error and chance that Polaroids allow you to enjoy.  Each picture is a little surprise.