The great American filmmaker, Kenneth Anger, has made a new film called Missoni. He shot it for the Italian fashion house Missoni as part of their Fall 2010 advertising campaign. The film includes members of the Missoni family engaged in dance-like movement and poses. Can advertising be art? Yes, when it’s done by an artist.
Anger has made another beautiful and mysteriously layered film. Apparently, he has gone digital, using something called a RED digital camera. It has some characteristics in common with 35mm cameras. Anger appears to be using it as freely as he used 16mm cameras.
What’s really interesting about this whole project is its reason for existing. I think the Missoni advertising angle is just an excuse. I think they just wanted to be in a film by Kenneth Anger.