Life Inc. is a book by Douglas Rushkoff that details the invention and evolution of the corporation as a means of privatizing life and maintaining economic power in the hands of the few. In the film above which promotes the ideas of his book, Rushkoff talks about how our entire lives are spent working for some corporation and searching for mass-produced items that we think we need in order to be happy. He describes how this creates isolation and destroys communities because we are all in competition with each other all the time – even when we are doing something as simple as cooking on a barbecue.